The Ingredient Brands Are Building Around
Omega-7 may feel like an emerging ingredient, but brands across the wellness and beauty space are paying close attention—and for good reason. As consumer expectations evolve, formulators and product developers are looking beyond familiar ingredients to find science-backed solutions that support visible benefits, clean beauty values, and meaningful differentiation.
AlaskOmega® Omega-7 meets those needs.
The Shift Toward Beauty from Within
Consumers are no longer relying solely on topical skincare to support healthy-looking skin. The rise of beauty from within reflects a growing understanding that skin health starts internally—and brands are responding.
Today’s shoppers are seeking ingestible solutions that support hydration, elasticity, and overall skin appearance, while also fitting into broader wellness routines. Omega-7 aligns naturally with this shift, offering benefits that support skin function from the inside out and complement topical regimens rather than replace them.
Science That Resonates with Modern Consumers
Brands are prioritizing ingredients that are backed by credible research and clearly communicate value. Omega-7, also known as palmitoleic acid, has been studied for its role in supporting skin hydration, elasticity, and the appearance of wrinkles, alongside broader metabolic and inflammatory support.
This combination of skin-focused benefits and whole-body relevance makes Omega-7 particularly appealing to brands seeking multifunctional ingredients that resonate with educated, ingredient-savvy consumers.
Clean Beauty Is Expanding Beyond Topicals
Omega-7 fits well within this expanded clean beauty framework, especially when sourced responsibly. Marine-derived Omega-7 from wild Alaska Pollock offers a sustainable and traceable option that aligns with clean beauty values while delivering consistent quality and potency. For brands, sourcing is not just a supply chain consideration—it directly impacts product integrity, formulation flexibility, and long-term trust.
What This Means for Brands Moving Forward
As interest in ingestible beauty, clean beauty, and science-backed wellness continues to grow, brands are facing increased pressure to innovate while maintaining credibility. In a crowded market filled with familiar ingredients, Omega-7 offers a compelling balance: it is approachable and science-supported, yet differentiated enough to help brands stand out.
Its versatility enables new formulations, thoughtful claims, and authentic positioning across beauty-from-within, wellness, and skin health categories. For brands focused on long-term growth and relevance, Omega-7 is no longer just an emerging trend—it’s a strategic ingredient worth building with.
About Wiley Companies
Wiley Companies, based in Coshocton, Ohio, is a global leader in science-based ingredients, offering custom manufacturing, branded ingredient solutions, and consumer products. Through its AlaskOmega® brand, Wiley Companies delivers high-quality Omega-3 and Omega-7 concentrates sourced from wild Alaska Pollock, with a strong focus on sustainability, sensory excellence, and innovation. Learn more at www.wileyco.com
