Expo West 2026 Recap: Innovation, Connections, and the Rise of Beauty-From-Within
Natural Products Expo West 2026 once again brought the global health and wellness industry together in Anaheim, California — and this year’s show was bigger and more dynamic than ever.
Celebrating its 45th year, Expo West welcomed thousands of industry professionals and more than 3,000 exhibitors from around the world, showcasing the latest innovations across natural foods, supplements, and wellness products.
For the AlaskOmega® team, the show was an incredible opportunity to connect with partners, explore emerging trends, and share the science and sourcing story behind our omega-3 and omega-7 ingredients.
The Momentum Behind “Beauty From Within”
One of the strongest themes across the show floor was the continued growth of ingestible beauty solutions — supplements designed to support skin health, hydration, and overall vitality from the inside out.
This is where omega-7 continues to generate excitement.
AlaskOmega® omega-7 is derived from sustainably sourced Alaska Pollock and provides a concentrated source of long-chain monounsaturated fatty acids that are gaining attention for their role in skin hydration, elasticity, and wrinkle reduction.
As consumer demand for natural, science-backed approaches to skin health grows, ingredients that support beauty-from-within formulations are becoming a key area of innovation across the nutraceutical industry.
Expo West made it clear: the future of wellness is increasingly holistic, multi-benefit, and rooted in clinically supported ingredients.
Celebrating a Launch Within the Wiley Family
We were also proud to see Wiley’s Finest, a fellow Wiley Companies brand and AlaskOmega customer, debut their new Omega-7 Skin supplement at the show.
The launch reflects growing consumer interest in skin health solutions that start internally, and it was exciting to see omega-7 take center stage in a finished product designed specifically for that purpose.
Congratulations to the Wiley’s Finest team on a fantastic launch — and for bringing omega-7 to even more consumers.
A Show Built on Connection
Trade shows like Expo West are ultimately about people.
From reconnecting with longtime partners to meeting new brands exploring omega innovation, the week was filled with meaningful conversations about the future of nutrition, ingredient transparency, and product development.
And yes — there may have even been a pollock fish suit sighting at the AlaskOmega booth.
(When you work with wild Alaska Pollock every day, sometimes you have to represent.)
Looking Ahead
As the industry continues to evolve, we’re energized by the momentum around omega ingredients and the expanding role they play across health categories — from heart and brain health to beauty-from-within.
Thank you to everyone who stopped by Booth 3446 to connect with our team.
We’re already looking forward to the next conversation.